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DNCO resources

DNCO Strategies & Plans

Visitor Economy Strategy 2030

NSW to be the premier visitor economy of the Asia-Pacific by 2030

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20-Year Economic Vision for Regional NSW

Refresh following the drought, bushfires, flood and COVID-19 pandemic.

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Statewide Destination Management Plan

Feb 2019

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Night Skies Experiences Concept Plan

Night Skies Experiences Concept Plan

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Night Skies Experiences Gap Analysis

Night Skies Experiences Gap Analysis

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The Wonder of Gondwana

The Wonder of Gondwana is password protected. Please contact DNCO Staff for the password on 02 5820 0290.

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Visitor Economy Industry Action Plan

Visitor Economy Industry Action Plan

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Aboriginal Tourism Action Plan 2017 - 2020

Aboriginal Tourism Action Plan 2017 - 2020

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China Tourism Strategy 2012-20

China Tourism Strategy 2012-20

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NSW Regional Conferencing Strategy & Action Plan

NSW Regional Conferencing Strategy & Action Plan

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NSW Food and Wine Strategy and Action Plan 2018-2022

NSW Food and Wine Strategy and Action Plan 2018-2022

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DNCO Destination Management Plan

 

 

 

 

The Destination Networks Country and Outback NSW Management Plan exist to guide industry on priorities strategies and required actions that will drive the growth of the visitor economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DNCO in consultation with Destination NSW and industry stakeholders.

Download the Plan here

DNCO Annual Report 2021

Facts, Figures and Tourism Insights

Tourism Research Australia (TRA)

22 Domestic Visitor Profiles

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Latest Central NSW Visitor Statistics

March 2021

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Latest Outback NSW Visitor Statistics

March 2021

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TRA: The Beach, Bush and Beyond

Understanding regional dispersal of Australian tourists - Oct 2019

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Tourism Research Australia

Australia's leading provider of quality tourism intelligence across both international and domestic markets to equip industry with information to strengthen their marketing and business decisions.

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TRA Domestic Travel Forecast NSW

2022-2029

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TRA International Travel Forecast NSW

2022-2029

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Event visitation NSW

YE Dec 2018

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Nature Based Tourism in NSW

YE Dec 2019

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Cultural and Heritage Tourism in NSW

Ye Dec 2019

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Food Wine Tourism

YE Dec 2019

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Aboriginal Tourism Statistics NSW - snapshot

YE Dec 2019

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Domestic Youth Travel Snapshot

June 2017

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Domestic Caravan and Camping Travel to NSW

YE March 2021

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NSW Visiting Friends and Relatives (VFR) Host Research

Provided by DNSW

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International market profiles NSW

ABS data

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Latest International Visitor Survey (IVS)

Aug 2021

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TRA Local Government Area Profiles

Latest profiles from 2019

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Destination NSW Westpac Tourism Expenditure Monitor

Click here to access the latest report

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New England North West Visitor Statistics

March 2021

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DNSW research

More facts and figures

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Local Government Area (LGA) Profiles

Visitor profiles and accommodation reports for Local Government Areas (LGA) across regional NSW.

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NSW State Tourism Statistics

NSW continues to be the number one State for total visitor nights, visitor numbers and visitor expenditure.

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DNSW Road Trips

Tourism Australia resources

Air Link Brochure

Travel Takeover Week factsheet

Sustainability Factsheet

Aboriginal and Torres Strait Islander Reference Guide

Travel Sentiment Tracker Jan 2021

Holiday Here This Year Toolkit

Toolkits

Holiday Here This Year Toolkit

Tourism Australia

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NSW Aboriginal Tourism Toolkit

NSW Aboriginal Tourism Toolkit

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Are you export ready?

Destination NSW has produced The Inbound Tourism Guide to help NSW tourism businesses to become export ready and prepare their business to market and sell to inbound travellers. Details of this program can be found here;

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Business Development Resources

Destination NSW has an extensive range of business development resources available to assist tourism operators and related businesses in the tourism and events industry. The collection is constantly being updated and enhanced in response to industry requests and the availability of new programs and multi-media options

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Tourism Business Toolkit

The Tourism Business Toolkit complied by Destination NSW is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.

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China Market toolkit

The characteristics of the Chinese traveller are changing rapidly and evolving more quickly than any other international market to Australia and New South Wales (NSW). As China continues to grow into one of NSW’s largest inbound travel markets, it’s important for the NSW tourism industry to be ready to meet the demand. This toolkit will give you all the information, tips and contacts you need to target Chinese travellers to NSW.

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NSW Regional Conferencing Toolkit

Destination NSW’s brand-new Toolkit provides insider tips on how to either grow your existing business or kick off a new venture by offering tools and tips of the trade.

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Online Programs

Destination NSW websites channel more than two million business leads annually to listed operators. Find out how to connect your business and manage bookings.

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Trade Marketing Support

To help tourism product suppliers access distribution channels Destination NSW coordinates NSW product supplier participation in trade education programs, sales missions and trade shows. Find out more about trade marketing.

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Destination Country and Outback Executive Summary

Following the development of DNCO’s Destination Management 2018-2020 (DMP), a comprehensive Product & Experience Audit has been undertaken. The approach was to undertake the project covering the entire DNCO region clustered into 11 hubs, consistent with the DMP, to identify the gaps in what information is available to potential visitors planning a trip (in source markets), including would to see and do as well as what they can book either online or through a phone channel.

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Industry Training

Digital Webinars

Digital Webinars

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Get Connected

Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within New South Wales.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.

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DNSW image library

Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.

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Media kit

Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing.

Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources.

Find out more or make contact with the Destination NSW media team here

 

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