facebooktwitteryoutubeinstagram

Resources

Strategies & Plans

Visitor Economy Industry Action Plan

Visitor Economy Industry Action Plan

Find out more

Aboriginal Tourism Action Plan 2017 - 2020

Aboriginal Tourism Action Plan 2017 - 2020

Find out more

China Tourism Strategy 2012-20

China Tourism Strategy 2012-20

Find out more

NSW Regional Conferencing Strategy & Action Plan

NSW Regional Conferencing Strategy & Action Plan

Find out more

NSW Statewide Destination Management Plan

NSW Statewide Destination Management Plan

Find out more

NSW Food and Wine Strategy and Action Plan 2018-2022

NSW Food and Wine Strategy and Action Plan 2018-2022

Find out more

Destination Management Plan

 

 

 

 

The Destination Networks Country and Outback NSW Management Plan exist to guide industry on priorities strategies and required actions that will drive the growth of the visitor economy at a regional level. The plan provides the foundations on which future local plans can be built and updated to provide a common vision. This document is an adaptable plan that will be reviewed annually by DNCO in consultation with Destination NSW and industry stakeholders.

Download the Plan here

Annual Report 2019

Destination Country and Outback Executive Summary

Following the development of DNCO’s Destination Management 2018-2020 (DMP), a comprehensive Product & Experience Audit has been undertaken. The approach was to undertake the project covering the entire DNCO region clustered into 11 hubs, consistent with the DMP, to identify the gaps in what information is available to potential visitors planning a trip (in source markets), including would to see and do as well as what they can book either online or through a phone channel.

Click to view the Executive Summary

Toolkit

Business Development Resources

Destination NSW has an extensive range of business development resources available to assist tourism operators and related businesses in the tourism and events industry. The collection is constantly being updated and enhanced in response to industry requests and the availability of new programs and multi-media options

Find out more

Tourism Business Toolkit

The Tourism Business Toolkit complied by Destination NSW is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.

Find out more

Export Ready toolkit

Destination NSW has produced The Inbound Tourism Guide to help NSW tourism businesses to become export ready and prepare their business to market and sell to inbound travellers. Details of this program can be found here;

Find out more

China Market toolkit

The characteristics of the Chinese traveller are changing rapidly and evolving more quickly than any other international market to Australia and New South Wales (NSW). As China continues to grow into one of NSW’s largest inbound travel markets, it’s important for the NSW tourism industry to be ready to meet the demand. This toolkit will give you all the information, tips and contacts you need to target Chinese travellers to NSW.

Find out more

NSW Regional Conferencing Toolkit

Destination NSW’s brand-new Toolkit provides insider tips on how to either grow your existing business or kick off a new venture by offering tools and tips of the trade.

Find out more

Online Programs

Destination NSW websites channel more than two million business leads annually to listed operators. Find out how to connect your business and manage bookings.

Find out more

Trade Marketing Support

To help tourism product suppliers access distribution channels Destination NSW coordinates NSW product supplier participation in trade education programs, sales missions and trade shows. Find out more about trade marketing.

Find out more

NSW Aboriginal Tourism Toolkit

NSW Aboriginal Tourism Toolkit

Find out more

Industry Training

Digital Webinars

Digital Webinars

Find out more

Funding & Grants

The NSW Government announced $13 million in regional tourism funding, between 2016 and 2019, to support the regional tourism industry in NSW. Funding is available through several streams.

Find out more

Research

Tourism Research Australia

Australia's leading provider of quality tourism intelligence across both international and domestic markets to equip industry with information to strengthen their marketing and business decisions.

Find out more

Facts, Figures and Tourism Insights

Destination NSW is the lead provider in NSW of the latest statistical data and analysis to assist the tourism industry. Find the facts, figures and tourism insights you need to understand the latest trends in domestic and international tourism arrivals to NSW here

Find out more

Get Connected

Get Connected is Destination NSW’s website membership program. Simple and easy to use Get Connected membership is free and is open to all tourism operators within New South Wales.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.

Find out more

DNSW image library

Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.

Find out more

Media kit

Publicity is a major component of Destination NSW’s domestic and international marketing programs. It can be highly effective in building brand appeal, encouraging motivation to travel and delivering tactical messages around product and pricing.

Destination NSW has a team of in-house publicists who coordinate activities to engage a range of different media. Programs include hosting visiting media; managing media relationships; conducting global outreach activities to pitch stories to media; implementing promotional events; and developing media resources.

Find out more or make contact with the Destination NSW media team here

 

Find out more