Andrea is a dedicated travel and tourism sector enthusiast with a deep-rooted passion for regional tourism. With two decades of experience, she has successfully collaborated with a diverse array of clients, spanning both large corporations as well as small enterprises and operators.
Her travel and tourism expertise includes strategic development, training and facilitation, marketing, public relations, communications, and engagement with the Chinese market. Andrea has delivered festivals and events in an executive producer capacity, effectively reactivating spaces and neighbourhoods.
Her primary objective, irrespective of the industry sector or project, is to assist teams in ‘amplifying’ their messages and ensuring the prosperity of their business or region.
Andrea’s current professional roles:
2021 – Present
Senior Program Manager – Haymarket HQ
Haymarket HQ provides mentorship and education to companies that want to grow into the Asia-Pacific.
Director – Amplify Me
Amplify Me provides services and solutions that help ‘amplify’ tourism businesses, including strategy development and implementation and corporate & strategic communications services.
Current Board Member Roles:
2022 – Present: Board Member, Destination Country and Outback NSW
2021 – Present: National President – Women Chiefs of Enterprises International (Australia)
2020 – Present: Non-Executive Appointed Board Member – Transport Heritage NSW
Andrea’s past roles of note:
2013-2018 – Chair, Lay Advisory Committee – The Royal College of Pathologists of Australasia
Andrea’s commitment to the tourism sector, strategic prowess, and extensive board experience makes her a valuable asset in shaping the future of travel and tourism in the DNCO region.